Selasa, 30 Desember 2014

[O839.Ebook] Download Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communica

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Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (The R&L Series in Mass Communica

  • Published on: 1601
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Minggu, 28 Desember 2014

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Poor Richard's Almanack, by Benjamin Franklin

  • Sales Rank: #7401481 in Books
  • Published on: 1914
  • Binding: Hardcover
  • 62 pages

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[U953.Ebook] Download Understanding Foucault, by David A. Harbour

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David A. Harbour presents a brilliant narrative for the Amateur Telescope Maker (ATM), on exactly how the "Foucault Test" is interpreted. Through a series of "foundation lessons" Mr. Harbour ensures the ATM understands what the Foucault Test is revealing, and what to do about it as he figures the telescope mirror to achieve the perfect paraboloid. Imagine if the makers of the Hubble Space Telescope had used this book as a guide to test the HST's primary before launch! The savings would have been in the millions! Well, that may be a stretch, but for the ATM, who has taken on the delightful but challenging task of making his own telescope mirror, how nice it would be to have a guide to ensure success!. Success is at hand. Dave Harbour presents a thorough and informative instruction on just how to be sure the mirror is perfect! This book is for the ATM bookshelf to accompany the classics of Porter, Texereau and others.

  • Sales Rank: #1128240 in Books
  • Published on: 2013-07-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .32" w x 6.00" l,
  • Binding: Paperback
  • 142 pages

About the Author
David A. Harbour is a long-time amateur telescope maker and designer of optical telescopes and mirror testing apparatus. He is a skilled photographer and pilot and owner/operator of Great Plains Instruments, of Enid, Oklahoma. Now retired, he has permitted some of his narratives on astronomical mirror making to be published.

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10 of 10 people found the following review helpful.
A New Classic is Born
By George Blahun Jr.
This book truly is destined, as its cover suggests, to be mentioned in the same breath as Texereau and Ingalls. Unlike the works of the other two authors, however, this treatise is the first to explain the Foucault Test in a manner that will render it completely understandable for anyone with an interest in telescope optics, regardless of their experience level. Additionally, numerous techniques for parabolization and figure correction are given (in detail) which I have not seen or heard of previously. If you have any interest in producing or understanding the making of a telescope mirror, you need this book in your library and the knowledge it conveys in your mind. I have read through the volumes of Texereau, Ingalls and others and never grasped Foucault thoroughly until I read David Harbour's writings. This book should find its way into the required reading for the top technical schools in the world very soon. I am fortunate to have come across these writings, which have enhanced both my knowledge and abilities.

6 of 6 people found the following review helpful.
A must have!
By Francis J. Oreilly
I've known David Harbour for many years. His deep understanding of optical shop methods and testing has been evidenced by the incredible telescopes that he has made. David has clearly walked the walk.

This work is destined to go down in history alongside the works of Draper, Ellison, Porter and Ingalls.

This book goes into the intricacies of setting up the test and understanding and interpreting the results. The reader will be left with a fine understanding of optical testing without being intimidated by complex mathematical formula.

I highly recommend this book!

Francis J. O'Reilly

5 of 5 people found the following review helpful.
Excellent Explaination, of a Complicated Subject
By Patriotgal
Dr. Davey Harbour- I happen to have the pleasure, of knowing this extremly intelligent, talented, inventive man. "Davey", has the rare gift, of being able to explain complicated ideas, in terms that a layperson, can understand. The figuring of a mirror, using the Focault test, has in the past, been an arcane, almost magical talent. Dr. Harbour has explained it, in this book, so that any young neophyte, can turn-out a perfect astronomical mirror, on their first try!
In my opinion, after being an amateur telescope maker for almost 4 decades, and a professional Astronomer, as Director of the Yale/Columbia Observatory, this short book, easy to understand, is by far the BEST book, ever written on the subject! I can HIGHLY RECCOMEND it, to any Amateur telescope Maker, weather making their first, or tenth, mirror! It will be a fine addditin to anybody's collection, of Astronomy books.

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Sabtu, 27 Desember 2014

[W820.Ebook] Download PDF Race Horse Men: How Slavery and Freedom Were Made at the Racetrack, by Katherine C. Mooney

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Race Horse Men: How Slavery and Freedom Were Made at the Racetrack, by Katherine C. Mooney

Race Horse Men recaptures the vivid sights, sensations, and illusions of nineteenth-century thoroughbred racing, America's first mass spectator sport. Inviting readers into the pageantry of the racetrack, Katherine C. Mooney conveys the sport's inherent drama while also revealing the significant intersections between horse racing and another quintessential institution of the antebellum South: slavery.

A popular pastime across American society, horse racing was most closely identified with an elite class of southern owners who bred horses and bet large sums of money on these spirited animals. The central characters in this story are not privileged whites, however, but the black jockeys, grooms, and horse trainers who sometimes called themselves race horse men and who made the racetrack run. Mooney describes a world of patriarchal privilege and social prestige where blacks as well as whites could achieve status and recognition and where favored slaves endured an unusual form of bondage. For wealthy white men, the racetrack illustrated their cherished visions of a harmonious, modern society based on human slavery.

After emancipation, a number of black horsemen went on to become sports celebrities, their success a potential threat to white supremacy and a source of pride for African Americans. The rise of Jim Crow in the early twentieth century drove many horsemen from their jobs, with devastating consequences for them and their families. Mooney illuminates the role these too-often-forgotten men played in Americans' continuing struggle to define the meaning of freedom.

  • Sales Rank: #761531 in Books
  • Published on: 2014-05-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 6.50" w x 1.00" l, .92 pounds
  • Binding: Hardcover
  • 336 pages

Review
Writing with exceptional polish and élan, Katherine Mooney succeeds brilliantly at restoring humanity to black jockeys and trainers. This superb book says as much about the cruelties and distortions wrought by racism in nineteenth-century America as any single book can. (W. Fitzhugh Brundage, author of The Southern Past: A Clash of Race and Memory)

Katherine Mooney leads us inside the paddock and beyond the finish line to reveal how horse racing shaped American society and molded race relations. In doing so, she brings to life the struggles of numerous individuals long lost to history. The result is an eye-opening and important book. (Louis P. Masur, author of Lincoln’s Hundred Days: The Emancipation Proclamation and the War for the Union)

Katherine Mooney gives us a vivid, pioneering study of the horse-racing world, a mainstay of nineteenth-century American and Southern culture. Her portrayal of the lives of black jockeys is a revelation. She uses sporting drama to illuminate the interplay between callousness and selective personal affection that pervaded white attitudes toward blacks. (Melvin Patrick Ely, author of Israel on the Appomattox: A Southern Experiment in Black Freedom from the 1790s Through the Civil War)

Black men were active in 19th-century racing, most prominent in the South, as jockeys, grooms, and trainers for this first large spectator sport in the United States…But Mooney shows how white resentment of black presence and success at the race track increased. Whites feared that the example of success that these race-horse men set would incite other blacks to demand more rights and become violent. With the rise of Jim Crow in the South, blacks were driven out of the sport. (Patsy Gray Library Journal 2014-03-15)

Mooney’s book draws on the stories and memoirs of a range of figures across racing, as the sport became simultaneously a Southern specialty and an object of popular fascination. Race Horse Men is stitched out of these portraits, many of which are wonderfully effective in revealing just how ambiguous, for example, the situation of enslaved grooms, trainers, jockeys, and breeding-shed managers could be…Mooney’s book is at its strongest when it peers not into the clubhouse but out into the stables…She positions her history to thread together a large chunk of time, when racing carried the burden of chattel slavery and civil war. (Eric Banks Chronicle of Higher Education 2014-05-05)

Katherine Mooney’s enthralling account of an all-but-forgotten population of elite slaves in the American South reads like a novel. Race Horse Men is both the story of 19th century thoroughbred racing--‘America’s first mass-audience sport’--and a detailed portrait of the expert equestrian slaves and free black horsemen upon whose competence in the stables wealthy white ‘turfmen’ depended…Mooney makes a strong case for why these forgotten histories continue to illuminate systems of inequality to this day. (Thomas Chatterton Williams San Francisco Chronicle 2014-05-30)

It is that history--of rich white men, enslaved black men, and the birth of American horse racing--that Katherine C. Mooney tells in Race Horse Men. Scholarly yet accessible, the book argues that far from subverting the racist notions of the slave-holding South, black horsemen were seen as ‘the perfect slaves, precisely calibrated extensions of a master’s will’ and ‘central figures in turfmen’s vision of the harmony of a slave society.’ (Kate Tuttle Boston Globe 2014-06-01)

About the Author
Katherine C. Mooney is Assistant Professor of History at Florida State University.

Most helpful customer reviews

4 of 4 people found the following review helpful.
A well researched documentary made very interesting to all by a talented author!
By A
As a dedicated horsewoman, the author's painstaking research gave great insight into the racehorse world of the period.It is both interesting and informative. This is a book that you won't want to put down once you start reading. This is something that we wish could be said for all documentaries.

2 of 2 people found the following review helpful.
Puts you in the middle of the 19th century race track!
By Ken Browne
For the first time a professional historian, who writes wonderfully, and seems to know horses first-hand, has produced a book length study of the story of America's first "national pastime" - Thoroughbred Racing. Inside these pages is a detailed portrait of the micro-world of the stable, plantation, and the race track - with a focus on the relations between the the owner/masters, to the slaves, and later freed-men, who cared for and managed every aspect of their prized assets. Race Horse Men is a great accomplishment of scholarship and storytelling.

0 of 0 people found the following review helpful.
Race Horse Men
By A Customer
A story that needs to be told. Today when I watch the Kentucky Derby I will be thinking about the forgotten African American race horse men and their contribution to our culture. Author's research of the subject is incredible.

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  • Sales Rank: #2294588 in Books
  • Published on: 1993
  • Format: Adult
  • Binding: Paperback
  • 98 pages

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  • Published on: 2015-03-01
  • Format: Large Print
  • Dimensions: 9.25" h x .16" w x 5.91" l,
  • Binding: Hardcover
  • 264 pages

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Sabtu, 13 Desember 2014

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A good argument could be made that the Battle of Actium was the most significant military engagement in Roman history. On a bright September day, the naval forces of Octavian clashed with those of Antony and Cleopatra off the coast of western Greece. The victory Octavian enjoyed that day set the state for forty-four years of what would come to be known as the Augustan Peace, and was in no small way the dawn of the Roman Empire.

Yet, despite its significance, what exactly happened at Actium has been a mystery, despite significant labors and effort on the part of many classicists and military historians both amateur and professional. Professor Lee Fratantuono re-examines the ancient evidence and presents a compelling and solidly documented account of what took place in the waters off the promontory of Leucas in late August and early September of 31 B.C.

  • Sales Rank: #602700 in Books
  • Published on: 2016-08-05
  • Released on: 2016-08-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .90" w x 6.20" l, .84 pounds
  • Binding: Hardcover
  • 232 pages

About the Author
Dr Lee Fratantuono (Ph.D., Fordham) is Professor of Classics at Ohio Wesleyan University.  He is the author of several books and articles in Roman studies, most recently his co-authored Virgil, Aeneid 5 (Leiden: Brill, 2015).  He is a specialist in the history and literature of the late Republic, the Julio-Claudian period, and the third century AD, and has travelled extensively in the lands once under Roman domination.  He has a particular interest in the study and use of literary (especially poetic) texts as potential sources of evidence for military engagements.

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Rabu, 10 Desember 2014

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  • Sales Rank: #3201691 in Books
  • Brand: Brand: Avery Pub Group
  • Published on: 1990-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.25" w x .50" l,
  • Binding: Paperback
  • 208 pages
Features
  • Used Book in Good Condition

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Rabu, 03 Desember 2014

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International model Aurora Jones had ended her secret romance years ago. She might have been in all kinds of love with the ruggedly handsome F1 driver, but seeing his car crashed beyond recognition had made their romance an impossible quantity. She loved him, but she loved herself more, and she wasn't prepared to see her lover killed just because he refused to quit Formula One. Besides, as the older brother of her oldest and closest friend, the relationship threatened to cause damage to more than just the two of them if she didn't act with her head over her heart.

Leonardo Fontana had lived and breathed racing for as long as he could remember. The F1 circuit had been all he thought about for years. If Aurora couldn't understand that, then good riddance to her. She left him when he needed her most - while he was recovering from a near-fatal accident - and her defection had shown him just how heartless she truly was.

Only the three intervening years have done nothing to cure him of his need for her, and a chance meeting reminds him just how strong the spark is between them. Before he knows it, their love affair has been reignited, but will it burn out before it can reach the finishing line? Does he have what it takes to claim victory with Aurora? Or is his winning streak confined to the track?

A tale of passion and obsession; pain and betrayal, and an unforgettable connection...

  • Sales Rank: #199537 in eBooks
  • Published on: 2015-03-08
  • Released on: 2015-03-08
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Love in the Fast Lane: Their love had run its course, but the race was far from over
By DAA
When Aurora ended her secret romance wtih her F1 racing lover she thought she would never see him again. Now three years later they meet again when his sister, her BFF is getting married. They rekindle the red hot romance once more. But will the same demons of the past keep them apart again? This is one story that I will reread again. I loved how Clare Connelly was able to weave the story line just so that I was hooked.

0 of 0 people found the following review helpful.
Loved it
By Amazon Customer
This story had them going for each other immediately with their word then in reality. It was fast paced and sweet. It kept the focus on the couple and no crazy others interfering. It was a great read.

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
I liked this book.

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Revolutionize your financial advisory practice with the latest cutting-edge tools

Tired of spending more time with filing cabinets than with clients? Is overhead eating up your margins? In a new revised edition of the "bible" of practice management and technology for financial professionals, two leading financial planners, with some help from their friends*, deliver the knowledge advisors have been begging for. This book serves up a nontechnical trove of technology, clever workarounds, and procedural efficiencies tailored to help financial advisors in private practice move toward today's virtual office. The authors show you how to drastically reduce the paperwork in your office, slash overhead, and find anything you need in seconds using the latest software.

This revised edition includes new information on SaaS and cloud computing, software integrations, mobile devices/apps, social media tools, portfolio accounting and outsourcing, collaborative tools, digital signatures, workflow management, marketing technology and much more.

  • Perfect for successful practices seeking greater efficiencies and healthier profit margins
  • The authors are well-known financial advisors, each with more than 30 years of experience in financial services
  • Addresses the evolution of the virtual office and its impact on advisory firms 

If you're looking for new systems and efficiencies to transform and streamline your private practice, look no further than Technology Tools for Today's High-Margin Practice. 

*Chapter 1 Selecting the Right CRM System, Davis D. Janowski

Chapter 2 The Future of Financial Planning Software, Bob Curtis

Chapter 3 The Future of Financial Planning Software and the New Client-Advisor Relationship, Linda Strachan

Chapter 4 Portfolio Management Software, Mike Kelly

Chapter 5 Achieving Growth and Profitability with Technology Integration, Jon Patullo

Chapter 6 How the World Wide Web Impacts the Financial Advisor, Bart Wisniowski

Chapter 7 Managing Your Online Presence, Marie Swift

Chapter 8 Client Portals and Collaboration, Bill Winterberg

Chapter 9 The Cloud, J. D. Bruce

Chapter 10 Digital Signature Technology, Dan Skiles

Chapter 11 Innovative Software and Technologies Implemented at One of the United States’ Leading Advisory Firms, Louis P. Stanasolovich

Chapter 12 Virtual Staff Sparks Growth, Profitability, and Scalability, Jennifer Goldman

Chapter 13 ROI—The Holy Grail of the Technology Purchase Decision, Timothy D. Welsh

Chapter 14 Building an Efficient Workflow Management System, David L. Lawrence

  • Sales Rank: #357515 in Books
  • Brand: Brand: Bloomberg Press
  • Published on: 2013-01-29
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.30" h x .82" w x 7.30" l, 1.30 pounds
  • Binding: Hardcover
  • 227 pages
Features
  • Used Book in Good Condition

From the Inside Flap

How to transform and streamline your practice and achieve bold new levels of efficiency, service, and profitability

Sick and tired of spending more time wrangling paperwork and managing your office than serving clients? Is overhead eating up your profit margins? Don't sweat it: This book has the answers to your problems.

This much anticipated update of the book that has become the financial advisor's technology bible delivers the technologies, workarounds, and procedural efficiencies you need to drastically reduce your paperwork, slash your overhead, and find anything you need in seconds—while growing your business, building your brand, and boosting your profits.

Featuring contributions from an all-star team of experts that's a virtual "Who's Who of Technology for Financial Advisors", this book gives you what you need to know to take your practice to a bold new level of professionalism and efficiency. You'll find:

  • Non-biased, in-depth reviews of all the CRM systems on the market, with guidance on choosing the ideal one for your practice
  • The latest in financial planning and portfolio management software and how to choose the best programs for your clients and grow your business
  • Guidelines for seamlessly integrating your software systems for greater efficiency, lower costs, and bigger profits
  • The lowdown on The Cloud, how it's revolutionizing the financial planning industry, and how switching to a cloud-based IT infrastructure can save you big bucks
  • Guidance on how to use the Web and social media to grow your business, with tips on how to manage your online presence
  • A road map for making the transition from a brick-and-mortar to a digital firm—with expert advice on how to build and manage a virtual staff
  • Proven methods for accurately calculating the return on your technology investments, along with solid budgeting tips

In today's shaky economic environment, the rule for financial advisors is "evolve or perish." Arming you with cutting-edge strategies and tools for evolving your practice and dramatically increasing your efficiency, customer service, and profitability, Technology Tools for Today's High-Margin Practice holds the key to your professional survival.

From the Back Cover

Praise for Technology Tools for Today's High-Margin Practice

"Drucker and Bruckenstein have brought together the industry's top tech minds to create a road map for advisors looking to achieve scale and profitability through better use of technology. Dave and Joel have the exceptional ability to see the 'bigger picture' and provide a fresh perspective on how advisors can maximize their technology investments."
—Tom Nally, President, TD Ameritrade Institutional Board of Trustees, Foundation for Financial Planning

"Backed by their years of experience, David Drucker, Joel Bruckenstein 'and friends' share their valuable hard-learned lessons and unique insights in this great book for financial advisors who want to use proven technology solutions for doing well by their clients so that they, as advisors, do exceptionally well. This book is an excellent resource for any advisor focused on running an efficient and profitable business."
—John J. Bowen, founder and CEO, CEG Worldwide, LLC; columnist, Financial Planning magazine

"Technology Tools is an invaluable addition to your practice. Buy it! Read it! Implement it! Profit!!"
—Harold Evensky, CFP®, AIF®, President, Evensky & Katz Wealth Management

"Like many others, for years I have relied upon Dave and Joel for timely, relevant and practical advice on the ever-changing world of useful technology for financial planners. The 2013 edition of Virtual-Office Tools for a High-Margin Practice delivers like no other before it by assembling the perspectives of several experts. I became more productive almost instantly just from reading Bill Winterberg's chapter on collaboration tools. Any practitioner contemplating their next technology choices would be well served by getting a copy of this book."
—Dan Moisand, CFP®, Principal and Senior Financial Advisor, Moisand Fitzgerald Tamayo, LLC and former Chairman, Financial Planning Association (FPA)

"Technology Tools for Today's High-Margin Practice is an excellent reference book for any firm looking to improve its operations and margins. David and Joel have assembled some of the most knowledgeable people in our industry on a broad range of technology and operational topics. The format of the book is easy to read and the coverage of each topic is extensive. This book is a must-have reference for firms of all sizes."
—Charles Goldman, CFP®, cofounder, Advizent; board member, CFP® Board of Standards; board member, Personal Capital

About the Author

David J. Drucker, MBA, CFP®, has more than thirty years of experience in the financial services industry. He is the coauthor of Tools and Techniques of Practice Management and Virtual-Office Tools for a High-Margin Practice: How Client-Centered Financial Advisers Can Cut Paperwork, Overhead, and Wasted Hours (Bloomberg Press, 2002). He is also editor of the monthly newsletter Technology Tools for Today (T3) and cofounder of the Annual T3 Technology Conference for financial advisors. David started his own advisory firm in the Washington, DC area in 1981 and continues to manage the financial affairs of a limited number of high-net worth clients.

Joel P. Bruckenstein, CFP®, is an internationally renowned expert in the field of applied technology for financial service professionals. In addition to serving as the publisher of the Technology Tools for Today (T3) newsletter, Joel is a technology columnist for Financial Planning magazine and Financial Advisor magazine. Joel is the coauthor of Tools and Techniques of Practice Management and Virtual-Office Tools for a High-Margin Practice: How Client-Centered Financial Advisers Can Cut Paperwork, Overhead, and Wasted Hours (Bloomberg Press, 2002). He is also the cofounder of the Annual T3 Technology Conference for financial advisors. Further information about Joel and T3 can be found at www.technologytoolsfortoday.com.

Most helpful customer reviews

6 of 6 people found the following review helpful.
Beneficial; just different than their prior book.
By Jeffrey Daniher
Dave Drucker and Joel Bruckenstein are two of the "go to" people when financial planners want to know what is what with technology for their practice. Their monthly newsletter is pretty much a gotta have for firms that want to keep track of changes of all things related to using technology (both hardware and software) to run one's business well.

The challenge with writing a book on technology is that much of the advice may be outdated by the time that the book is ready for sale. In my opinion, this is why much of their advice is delivered through seminars and through a monthly e-newsletter format. What this book does is offer a survey course on issues and areas of concern for those who are not already familiar with their work and who want to get a ground level survey of what is out there and what needs to be considered. This book would be especially beneficial to those who are newer to running their own practice or have not invested much in technology over the last few years and are due for an upgrade and update.

This book differs a bit from what I had expected which was a detailed analysis of what programs to consider and why. Instead, as explained by Dave in the preface, and summarized by Joel in the epilogue, they reached out to their FOPs (friends of planners) to have specialists in different areas write about what they know well. Given this format, almost a "seminar in a book", it allows the reader to pick and choose what subject interests them. Just like conference presentations though, the quality of each chapter varies significantly. Some were excellent and some left me wondering what was the point of this chapter? And, as one would expect, the authors of the chapters sometimes presented their viewpoint with a bias towards their selected resources. Some widely used products were given less coverage than some less robust applications, but all in all, Dave and Joel did a decent job of attempting to provide information, not sales pitches.

For disclosure, our firm is a leading edge technology user. I am a tech geek who likes being a financial planner more than I like being a techie. If you are already familiar with Dave and Joel's work, then you probably do not need to add this book to your reading stack. On the other hand, if you just want to learn more about different areas, like the cloud, and social media, and where tech for planners has been and is likely to go, then this is a solid addition to your reference library. But, do yourself a favor. Make sure that you buy the book AND read it soon, otherwise you will have additional catching up research to do.

5 of 5 people found the following review helpful.
A disappointment
By Insight
Compared to their first book, quite a let down. Where their first book applied to the solo practice advisor. This seems to be written for the larger firm. Hell, its really written by others anyway! Where as their first book shaped my practice. I can't think of any take-away's from this one.

3 of 3 people found the following review helpful.
Not as useful as the first book.
By DeDe
Having read the first "Technology Tools" years ago, I was excited to see a new release. Sadly, this book is more of a compilation of industry writers rehashing information that has been previously published in industry magazines or online. Some chapters felt a bit (product) biased based on the point of view of the writer. Since I am an avid reader of financial advisor technology articles, there was little new information. Also, the first book contained many direct recomendations whereas this one gives general overviews without much actionable information.

See all 17 customer reviews...

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