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INTERNATIONAL BUSINESS, by JUSTIN PAUL
Ebook Download INTERNATIONAL BUSINESS, by JUSTIN PAUL
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This well accepted book, now in its Sixth Edition, designed to use as a main text for courses such as International Business Strategies, Global Business Environment and International Business. The book is now comprehensive enough to cover the syllabus of all universities worldwide. It gives uptodate data and information on International Business. It also comprises a set of EXIM documents, Objective Type Questions and three Model Test Papers.
New to This Edition
• Ivey’s Best Selling Case, “Louis Vuitton in Japan” [ECCH Award Winning Case]
• Classic case—”Genting Malaysia: From East to the West”
• Video Exercise matching with the chapter content from author’s fan page—facebook.com/drjustinpaul
• Update data and more examples.
The text is highly useful for the students of Management, Commerce and Economics. It is also of great benefit to practising managers in the field of International Business and to export-import professionals.
- Sales Rank: #1498691 in eBooks
- Published on: 2013-11-13
- Released on: 2013-11-13
- Format: Kindle eBook
Most helpful customer reviews
0 of 0 people found the following review helpful.
Solid book in easy to read manner
By Bill
Pretty good book albeit with a very India-centric bent. It hits the high points of the subject matter in an easy to digest manner. I deducted one star because the book is supposed to come with teachers handouts but emails to the publisher have got me no where. If the author reads this, please tell me what I can do about that.
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