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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.
- Sales Rank: #4845360 in Books
- Published on: 2013-12-18
- Released on: 2013-12-18
- Original language: English
- Number of items: 1
- Dimensions: 11.09" h x .57" w x 5.65" l, .80 pounds
- Binding: Hardcover
- 210 pages
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